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Award for Winner in the 'Healthy Eating' category of the "Best Supermarket of the year 2000" Awards;

'Marketing Campaign of the Year' Award for the 'Sainsbury's Fresh Food. Fresh Ideas' Campaign at the 1998 Retail Industry Awards;

'Best Giver' of 1998 at the "Best Practice Club"; and

Winner of 'The MRI Best Broadcast Ad by a Retailer Award' at "The Grocery, Advertising and Marketing Industry Awards 2000".