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Gold 'Q' Award presented to Sainsbury's for its Spinach & Cheese Lasagne (made by Oscar Mayer) as Winner in the 'Vegetarian' Category at the "Supermarketing 1996 British Quality Food and Drink Awards";

Gold Award for 'Consumer Loyalty' with "Sainsbury's School Rewards" Promotion at the "Institute of Sales Promotion 1999 Awards";

"Investor in People" Award presented to Sainsbury's Marketing Division on 9 August 2000;

"DeafBlind Friendly Corporate Award" presented by HRH The Princess Royal on 25 January 2001; and

1999 "British Frozen Food Federation" Gold Award for 'Retail'.